Furniture Nirvana !
They are here ! They are here !! The Swedes are here to put our lives on an assembly line. The new IKEA is finally here. And, of all the days I chose a weekend to check out what the commotion was all about. The heat index that afternoon was well above 100 deg F. After a breathtaking parking stunt and a one mile walk to the store, I was hoping they would calm my pre-shopping woes by greeting me with ABBA's Nina, Pretty Ballerina or Dancing queen. They probably arent too proud of this swedish band as much we aren't proud of Michael Jackson.
I was navigating through acres of lumber and some "oh-so-retro" lighting fixtures and coffee tables. The swedish signboards are of great help!
It occured me that these guys pretty much cater to all furniture/ home decor needs for every thinkable life change. From cribs to bunk beds. From dorm room supplies to "king" sized alibis to make love. From wedding registries to funeral paraphernalia.
It would be a fascinating socio-ethnographic study if we confine a couple of newborns (no opposite gender prefernces! Its midtown) and watch them grow through their teen ->adolescent->adult->senior-> veteran years inside IKEA ala the bold and unprecedented Biosphere project. The store is self-contained and does have a cafetaria serving rich Swedish food.
IKEA's vastly resourceful business management talent would find out from the results of this study that there is a huge cross sell market that escaped Ingvar Kamprad's creative mind. A market to house these additional services inside the IKEA store:
Furthermore, all shoppers entering IKEA would have the ability to choose a shopping experience personalized and designed based on their impending life change.
Or, one could choose the complete choice plan. Imagine! an assembly line for "Life" where everything will be mechanized. Come, embrace this furniture nirvana!!!!
I was navigating through acres of lumber and some "oh-so-retro" lighting fixtures and coffee tables. The swedish signboards are of great help!
It occured me that these guys pretty much cater to all furniture/ home decor needs for every thinkable life change. From cribs to bunk beds. From dorm room supplies to "king" sized alibis to make love. From wedding registries to funeral paraphernalia.
It would be a fascinating socio-ethnographic study if we confine a couple of newborns (no opposite gender prefernces! Its midtown) and watch them grow through their teen ->adolescent->adult->senior-> veteran years inside IKEA ala the bold and unprecedented Biosphere project. The store is self-contained and does have a cafetaria serving rich Swedish food.
IKEA's vastly resourceful business management talent would find out from the results of this study that there is a huge cross sell market that escaped Ingvar Kamprad's creative mind. A market to house these additional services inside the IKEA store:
- Wedding chapels Vegas style - Because your girl friend could be going "Awww !! thats a such nice dinner table. Lets get married pronto, buy that table and throw a dinner party"
- Private Intimate rooms with candles and caviars from the cafetaria - Because your wife could be going "Honey! those do-it-yourself cribs are sooo cute. I think we need to make a baby pronto"
Furthermore, all shoppers entering IKEA would have the ability to choose a shopping experience personalized and designed based on their impending life change.
Or, one could choose the complete choice plan. Imagine! an assembly line for "Life" where everything will be mechanized. Come, embrace this furniture nirvana!!!!
posted by Still in Trance @ 11:18 AM
0 Comments:
Post a Comment
<< Home